Influencer marketing is a relatively new term that has spread across the business community like wildfire. More and more brands are using this marketing strategy to reach their targeted audience.
It has also been discovered that the ROI from influencer marketing is as good as, and sometimes even higher than other marketing channels, according to 90% of marketers.
Influencer marketing has contributed to the success of many globally famous brands like Netflix and Zara. In 2021, Netflix became the most mentioned brand on TikTok. On the other hand, Zara became the highest mentioned brand on Instagram in 2021.
So, this marketing technique is not only a famous trend of today. It is also a practical strategy that is generating profitable results.
Let’s discuss everything you need to know about it.
Who is an Influencer?
An influencer is a social media personality with followers that have an interest in a particular niche. This person is called an influencer because they can have a strong influence on their followers’ purchasing decisions.
What is Influencer Marketing?
Before we go any further, we need to understand what influencer marketing is. It is the promotion of a brand’s products/services by an influencer with a powerful presence on any social network. Most influencers charge brands for promoting their products or services.
Anyone with the ability to influence people online can be utilized by companies to gain exposure. This can be done on different platforms, such as Instagram, Facebook, Snapchat, etc.
The Importance of Influencer Marketing
Blogger promoting goods and services for followers online vector illustration. Potential product consumers reading influencer advices. Online engagement communication business, digital marketing
Influencer marketing is important because it can:
- Help brands build a long-term audience
- Build brand loyalty and trust
- Skyrocket a brand’s sales
- Produce exciting content for your target audience
Types of Influencers
Following are the three main types of influencers:
- Micro-influencers: These are the influencers who have less than 10,000 followers on a social platform.
- Macro-influencers: These influencers hold a follower count of at least 10,000 and not more than 1 million followers.
- Mega-influencers: If an influencer has a following of more than 1 million, then they can be called mega-influencers.
Also Read: Effective Social Media Marketing Tips for Every Business
5 Ways Influencer Marketing Produces Wonderful Results
1. Influencers are trusted by consumers
It is no wonder that 70% of online shoppers trust an influencer’s recommendations more than those from a traditional celebrity.
It is because most influencers have a tightly knit community. Their followers find them more approachable and relatable than other stars. This establishes a bond based on trust between them.
2. Quality content is created by influencers
Influencers are professional content creators. They have the talent to make your brand look more presentable and intriguing online.
Therefore, by working with influencers, brands can consistently get quality content out there for their audience to see.
3. No ad blocking in influencer marketing
Ads can be frustrating for many people. Most internet users simply block or skip over them. But influencer marketing promotes in such a way that it doesn’t seem like an ad.
Rather, a post from a well-reputed social media influencer is more like a friendly suggestion or a helpful tip, not an advertisement.
4. An insight into your customers and their needs
Another huge benefit of influencer marketing is that it can provide an authentic insight into your customers’ interests. You can learn about their needs and honest feedback.
This will allow you to make the necessary changes to your offering. It will enable you to get an idea of your strong selling points, as well as weak points.
5. Influencer marketing is Effortlessly Automated
Influencer marketing is very easily automated. Influencers can keep creating unique content for your brand. This way, you would not have to worry about coming up with new marketing ideas every other day.
Final Words
It is no doubt that the influencer marketing industry is growing at an insanely fast rate at the moment. It has been predicted that this multi-billion dollar industry will attain a valuation of $16.4B by the end of this year (2022).
This industry will only go up from here. With more and more influencers and consumers actively joining social media, influencer marketing is here to stay. Are you a business looking to enjoy the benefits of influencer marketing? Get in touch with 2BTech, your digital marketing agency partner based in Pakistan. Avail of our social media marketing services now.
