Chatbots are basically a type of software program designed specifically to engage with online users.<\/p>\n\n\n\n
They are built in a way to automatically interact with human users via different mediums such as a website chat window, SMS texts, social media platforms, etc.<\/p>\n\n\n\n
It is quite common for brands to use Chatbots in Digital Marketing<\/strong> to grow their sales.<\/p>\n\n\n\n There are a number of good reasons why businesses adopt this strategy. But most important, it is because of their ability to communicate 24\/7 with people.<\/p>\n\n\n\n In business, communication is everything. Chatbots are helpful in providing general help to interested buyers. They can remain active round the clock and be of value to customers.<\/p>\n\n\n\n Chatbots can be of assistance by answering potential customers\u2019 queries, connecting them to a human customer service representative, resolving issues\/concerns, and so on.<\/p>\n\n\n\n Other important benefits of Chatbots are:<\/p>\n\n\n\n The first step to getting started with Chatbot software is to take some time and define specific goals. What are you trying to achieve here for your customer? Do you want to generate more leads? Do you want to provide better quality customer service?<\/p>\n\n\n\n If possible, collaborate with your social media and website teams to set one goal at a time and make it the basis of your next step.<\/p>\n\n\n\n Choose the right platforms for digital marketing<\/strong> and introduce Chatbots there. Be aware of your targeted audience and where they are the most active.<\/p>\n\n\n\n Keep in mind that your audience on different platforms may need different messaging to fully engage with your brand.<\/p>\n\n\n\n For example, a customer seeing your business on social media for the first time may not know much about it. However, a website visitor is probably someone who already knows your brand fairly well.<\/p>\n\n\n\n Your Chatbot messaging should be in accordance with this.<\/p>\n\n\n\n Make sure that you invest time and energy into really shaping your bot\u2019s messaging tone, content, as well as its overall personality.<\/p>\n\n\n\n Try to make the interactions as \u201chuman-like\u201d as possible.<\/p>\n\n\n\n Social media has over 4.48 billion active users as of the year 2021<\/a>, so it is no surprise that businesses use social media Chatbots to facilitate client communication on there.<\/p>\n\n\n\n For example, WhatsApp alone has 1.3 billion users worldwide<\/a> and Chatbots are proving advantageous for businesses that communicate with customers through WhatsApp Business.<\/p>\n\n\n\n Have you noticed pop-up chats offering to assist you whenever you visit a new site? This is called a website Chatbot.<\/p>\n\n\n\n Website Chatbots are a huge upgrade from the \u201clive chat\u201d site features of the past, and they have proved to be efficient by handling clients one-on-one.<\/p>\n\n\n\n H&M\u2019s bots are some of the smartest in the retail industry. The Chatbot can show clothing options according to the customer\u2019s preferences or show another option in case you dislike the shown options.<\/p>\n\n\n\n Adidas Women also saves big on operational costs \u2013 thanks to intelligent AI technology. The company\u2019s Chatbots are really interactive and are available at all hours to assist customers.<\/p>\n\n\n\n Companies like CNN, Sephora, and Dominos also have great Chatbot integrations.<\/p>\n\n\n\n\n
How to Get Started with Chatbots?<\/h2>\n\n\n\n
1. Set a Goal:<\/h2>\n\n\n\n
2. Select Platforms:<\/h2>\n\n\n\n
3. Give Your Bot a Personality:<\/h2>\n\n\n\n
Social Platform Chatbots<\/h2>\n\n\n\n
Site Chatbots<\/h2>\n\n\n\n
Best Chatbots of All Time<\/h2>\n\n\n\n
Best Chatbot Applications<\/h2>\n\n\n\n