{"id":2108,"date":"2023-08-18T11:46:05","date_gmt":"2023-08-18T11:46:05","guid":{"rendered":"https:\/\/2btechinc.com\/?p=2108"},"modified":"2023-08-18T11:46:05","modified_gmt":"2023-08-18T11:46:05","slug":"5-most-frequently-asked-questions-about-ppc-marketing","status":"publish","type":"post","link":"https:\/\/2btechinc.com\/5-most-frequently-asked-questions-about-ppc-marketing\/","title":{"rendered":"5 Most Frequently Asked Questions About PPC Marketing"},"content":{"rendered":"\n

PPC marketing is indeed a \u201cnecessary evil\u201d skill \u2013 it is hard to master, but also essential. It is a type of paid advertising, which is as important as organic marketing today.<\/p>\n\n\n\n

For every $1 spent on it<\/a>, a return of $2 can be expected. In other words, paid marketing holds an ROI rate of up to 200%!<\/p>\n\n\n\n

So, without further ado, let\u2019s learn what PPC is and how it works.<\/p>\n\n\n\n

1. What is PPC in Marketing<\/strong>?<\/strong><\/h2>\n\n\n\n

Pay-Per-Click, or PPC Marketing, is a strategy through which you can pay a fee to have your website ranked on SERP (Search Engine Result Page).<\/p>\n\n\n\n

The fee you pay is per the clicks you get on your ad link.<\/p>\n\n\n\n

2. Why Use PPC Marketing?<\/strong><\/h2>\n\n\n\n

As mentioned above, this marketing technique can be highly lucrative in terms of ROI. PPC, when combined with a smooth user experience, can generate impressive results.<\/p>\n\n\n\n

Plus, the traffic derived using PPC can yield 50% more conversions<\/a> as compared to organic marketing. This further signifies the importance of incorporating PPC into your marketing plan.<\/p>\n\n\n\n

3. How does PPC Marketing work?<\/strong><\/h2>\n\n\n\n

At this point, you already know that marketers must pay a fee to rank their ad link on a search engine\u2019s result page. However, how it works is a little more complicated than just that.<\/p>\n\n\n\n

As a marketer, you cannot simply pay higher fees to ensure a higher ranking for your link. Instead, search engines like Google use a fully automated process called the Ad Auction.<\/p>\n\n\n\n

All ads are ranked via this process. Through it, a search engine determines which ad to place at what rank, based on its relevance and other factors.<\/p>\n\n\n\n

Ad Auction also uses keywords to rank different advertisements. This means that you must know and use high-ranking keywords in your PPC campaigns.<\/p>\n\n\n\n

4. Is PPC a Type of Inbound Marketing?<\/strong><\/h2>\n\n\n\n

To recall, inbound marketing is when marketers build an audience the organic way. This is often done through emails, helpful content, social media posts, etc.<\/p>\n\n\n\n

Outbound marketing, on the other hand, refers to creating an audience or making sales through consistent promotions, outreach, and advertising.<\/p>\n\n\n\n

Many marketers have debated whether PPC is inbound or outbound marketing. Although PPC is an outbound marketing technique by nature, most consider it to be inbound.  <\/p>\n\n\n\n

That is because most people clicking on paid links are already interested in what they have to offer. Search engines like Google carefully target specific demographics.<\/p>\n\n\n\n

So, since PPC utilizes the power of SEO and keywords to reach out to potential customers, we can say that it is an inbound strategy.<\/p>\n\n\n\n

5. Is PPC part of SEO? How are these two different?<\/strong><\/h2>\n\n\n\n

Both these methods are part of SEM (Search Engine Marketing). However, they are two different marketing strategies.<\/p>\n\n\n\n

SEO does play a vital role in PPC by ranking the keywords in your campaign. However, SEO in itself is an organic marketing strategy while PPC is a paid form of digital advertisement.<\/p>\n\n\n\n

Common Advantages of PPC:<\/strong><\/strong><\/h3>\n\n\n\n

The top advantages of PPC marketing are:<\/p>\n\n\n\n