{"id":2111,"date":"2023-08-18T11:47:33","date_gmt":"2023-08-18T11:47:33","guid":{"rendered":"https:\/\/2btechinc.com\/?p=2111"},"modified":"2023-08-18T11:47:43","modified_gmt":"2023-08-18T11:47:43","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/2btechinc.com\/what-is-local-seo\/","title":{"rendered":"Local SEO \u2013 Why Is It So Important?"},"content":{"rendered":"\n
Remember when brand owners had to physically travel from place to place to advertise their business? Well, not anymore. Digital marketing has dominated traditional marketing in today\u2019s world. <\/p>\n\n\n\n
Digital marketers use a variety of strategies to advertise their business online. One of them is local SEO. In this article, we will be talking about what is local SEO, and why it is so important. <\/p>\n\n\n\n
It is a technique used to make a brand more visible online to local people. For example, let\u2019s say you own a fast-food eatery in New York. <\/p>\n\n\n\n
Now, if a customer from nearby types \u201cfast food places near me\u201d into Google, they will be shown a list of businesses to choose from. <\/p>\n\n\n\n
If your business is not optimized for local SEO, it would not show up in the local search results. That means that potential customers would not be able to learn about your business or buy from it. <\/p>\n\n\n\n
Almost all types of businesses can benefit from local SEO, including:<\/p>\n\n\n\n
In other words, any business with a physical location can use this practice to increase its customer list.<\/p>\n\n\n\n
Local search results are displayed right underneath paid ads (pay-per-click campaigns). If you search for a coffee place near you, for example, Google will show you its top 3 most relevant picks (called Local Pack or Snack Pack) in a box-like form. <\/p>\n\n\n\n
You can click on the \u201cmore businesses\u201d button to view more options. You can also study the location of any of these places by clicking on their name and then on \u201cdirections\u201d. You may also be able to view a business\u2019s website, customer reviews, and phone number. <\/p>\n\n\n\n
Following are 5 key reasons why local SEO is a win-win choice for your brand:<\/p>\n\n\n\n
It has been discovered that 99% of customers<\/a> have surfed the internet to find a local business near them in the previous year. Plus, Google generates about 5.6 billion searches per day<\/a>. <\/p>\n\n\n\n Because it is so popular amongst potential customers, it can serve as an excellent tool for drawing new customers to your business. <\/p>\n\n\n\nReputation Building <\/strong><\/h3>\n\n\n\n